The Business of Writing International Summit – 2014 Summit Sessions

“Your book is not your baby…your book is your business”
Peggy DeKay

Author-preneurship – The 21st Century Approach to Writing a Book, Building a Platform and Creating Multiple Streams of Income Is your dream to make a full-time living as an author and writer? Learn how to turn your book into the foundation of a full-time writing career. Find out how other successful authors have leveraged their books to build multiple streams of income. Through actual case studies, you will learn how to develop your USP (unique selling position), find out how to identify your target reader, and build your influence and income. “Your book is not your baby…your book is your business” says author and lecturer and publisher Peggy DeKay.

Business Tips for Writers, Authors and Self-Publishers

What is the best business structure for a writer? Sole proprietorship, corporation or LLC? Its all very confusing. Carol Topp, CPA will explain the options in clear English using memorable word pictures. She will also share business start-up advice and record keeping tips for writers, authors and publishers. Plenty of time for questions, too. Attendees will receive an article from the 2014 Writers Market on business structures.

Using Technology to Stay Organized While Writing Memoirs, Historical Fiction and Non-Fiction

Learn how to take advantage of technology to efficiently collect, organize, and write more efficiently. Discover how easy it is to integrate apps like Evernote and Scrivener in a way that makes writing a breeze…and fun.

Taxes for Writers (or writers-to-be)

Federal income tax, self-employment tax, and sales tax all complicate the life of a writer. Carol Topp, CPA shares tax tips to make your life easier. Youll even understand a tax return better by coloring the Form 1040! Attendees will receive an article from Writers Digest Guide to Self-Publishing on sales tax. Carols presentations are loaded with examples and audience participation!

Agile Publishing: How to do Everything at Once

The agile manifesto has transformed the manufacturing and software industries. Learn how scrum and kanban can propel your productivity to new heights as an author and writer. This class is for all levels.

Raising Your Book Right: How to Move From Author to Publisher and Have a Successful Book

Writing your book and getting it ready for the printer is just the beginning. Once the book is “born” you have to raise it to adulthood. That means proper marketing, PR, sales, distribution and planning. How to schedule, budget and manage to raise your book. A successful book needs to be planned from the very start. No matter where you are in the publishing process, it is possible to get on track!

“90% of being an author is marketing.”

How to Create a Book Cover that Sells Your Book by the Truckload!

Did you know that book browsers spendan average of 8 seconds looking at the front cover and 15seconds studying the back cover before deciding whether to buy your book?Do you want a book cover which compels readers to pickup your book andgo straight to the cash register, not back on the shelf? Do you want to win the attention of publishers and distributors?A whopping 75% of booksellers say that the cover is the most important element ofthe book.In this fast-paced, content-rich session, youll learn from one of the nations top book cover designers how bestselling book covers are created and the secrets behind each integral component, masterfully positioned to make the sale. You get one chance to make a first impression and your book cover says it all.

  • See how one author revamped her old outdated cover and sold over one million books — without being in a bookstore.
  • Hear now an author used his book cover to position himself as the leading industry expert and landed a $300,000 consulting contract.
  • Learn what you can do on your own, when to hire a professional, and how to work effectively with your cover designer.
  • Experience mind-blowing step-by-step cover makeovers — so you dont make the same costly mistakes!

Twelve Steps to eBook Success

After two years of helping authors diagnose why their books weren’t selling, Victorine Lieske created this presentation to guide authors through the twelve steps she took to find eBook success. You will learn about description writing, cover art, where to go for critiques, how to find an editor, and what’s most important to spend your time on.

Selling Every Word: Business of Public Speaking

Mark Wayne Adams, award-winning author, illustrator, and publisher, speaks to over 90,000 people annually. His dynamic session reveals the power of public speaking for authors audiences and book sales. Learn how to increase book sales at festivals, schools, bookstores, and even lunch! Guaranteed to be an entertaining and enlightening session.

Writing, Publishing and Marketing

Eddie Price, award-winning author explores the writing process, editing,how to bring in trusted readers for feedback, constructing the all-important query letter, and devising the marketing plan which should be ready when contacting publishers. Eddie talks about the publishing world today and presents the latestforecasts for the industry. Finally, Eddie shares numerous tips on devising yourpersonal marketing plan–which is the number-one requirementpublishershave for their authors. More than anything, they want to know how YOU will sell your work.

The Number One Marketing Tool that Guarantees Your Book Will Sell

Your book cover is more than product packaging. Its your most powerful marketing tool. If youre serious about your success, if you truly want to sell a ton of books, attract more customers, establish yourself as the leading expert in your industry, land more speaking and consulting engagements, solidify your brand, and build a profitable business empire, this presentation is for you!In this one-of-a-kind session, Hobie Hobart will reveal:

  • How to get the attention of agents and publishers.What distinguishes a bestselling, brand-building book from one that practically guarantees your book will never sell.
  • How one self-published book attained bestseller status (over one million copies sold!) without being in a bookstore.
  • Ways to resuscitate an old book or product that is withering-on-the-vine and transform it into a vibrant, new profit center.
  • Tips to evaluate and know that your title and subtitle are clear, compelling and appropriate for your market.
  • An incredibly simple method of leveraging your book for high-end specialty sales.How to brand your social media accounts for maximum leverage.

Promoting on a Shoestring

How can you stand out from the crowd and get noticed? Learn tips on how to look big when youre small. Bang for the buck is what its all about. Learn how to set yourself apart at book signings, book fairs, conventions and conferences to command more of the crowds attention.

“Nobody ever hears about a best-writing author – they only hear about a best-selling author.”

Endorsements and reviews. It IS Possible to Get Them Yourself!
Want to know the secrets to getting reviews and endorsements? Do you have a terrific book, but not the budget to hire a PR firm? Are you ready to get the large amount reviews needed to affect your sales? Studies show that word of mouth and recommendations are the number one way readers find new books. You can harness the power of recommendations with reviews. Amazon, bloggers, book reviewers, endorsements… we will cover how to get them and what to do with them once you have them.

The Do’s and Don’ts of Starting a Writing Group

As someone who has been a member of many writers’ groups and started several, Debbonnaire Kovacs has made all the mistakes, so you don’t have to! Learn about some different styles of writing groups, the pros and cons of each, and how (and how not) to start the kind of group you want. You can also use this information to choose an existing group that will be the best fit for you.

Am I Ready to Publish?

One of the hardest things for a new writer is determining when their book is ready to publish. Do you believe your friends that your book is awesome, when you know they don’t want to hurt your feelings? What else should you do to get the book ready for publication? This class will help you gauge if your book is ready for that important step of publication.

Freelance and Ghostwriting Opportunities: How to use Elance.com to obtain creative writing gigs that actually earn $$$

If you want to supplement yourincome by doing some freelance writing without pounding the pavement to findfreelance jobs, or knocking on doors to get an article submitted to a magazine, then this presentation is for you. Elance.com is an online employment service thatputs freelancewriters, graphic artists, web developers and othersin touch with potential clients who want to hire them.In this class you will learn how toset up aprovider profile, write and submit effective job proposals, build a strong client base, get great reviews, and make some realmoney as a freelance creative writer.Manysmall business owners need blog posts, copywriting, article writing, white papers, books, short stories and more. As an Elance freelance writer-for-hire you can successfully tap into this market. Nearlyone third of my own 2013 income as a writer was from Elance jobs.

Getting the Facts Right: How to use effective online research to add realistic detail to both fiction and nonfiction

Could your heroine have heard that on the radio in 1908? Can your hero really get from London to Rome in time to save the day? Just how “smart” were cell phones in 2005? Getting the facts right is essential for both fiction and nonfiction. When your heroine is counting the seconds between the boom of a thunder clap and the flash of lightening to determine how far away a thunderstorm is, most readers will instantly know this gal is a dumb blond! And if you plan to depend on Wikipedia for all the facts for your latest article, careful evaluation can prove you really might want to rethink that. There is a whole lot of “free stuff” on the Internet these days, so the discerning researcher must know how to both effectively search and carefully evaluate this “stuff” in order to add the factual details that can make a fictional setting come to life and a nonfiction article stand out

Build a Writing Team

Let’s have some fun while we talk about why it’s good to get out and network with others in the field of writing so we can learn as much as we can from as many as we can. Gina Barleans advice is that it’s as important to share your knowledge as it is to glean it from others. By working with other authors, networking, learning, and sharing we can:

  • Get involved to get connected
  • Make use of your connections
  • Learn how to critique and how to accept critique
  • Become better at editing your own work
  • Build your dream team

How To Use Scrivener To Effortlessly Write Your Book & Compile It Into Publish Ready Formats for Kindle, iBooks, Kobo, Nook, & More

A step-by-step road map that will take you from starting your project in Scrivener all the way to a finished and polished manuscript ready for uploading to your platform of choice. Youll learn how to confidently navigate the ins and outs of Scrivener along with tips and tricks along the way. Learn what you need to use, and when you need to use it (and forget about what you dont so you dont waste time).

What Every Author Needs to Know About Working with an Offset Printer

Do you know when to request digital versus offset printing? Have you planned the look of your book? Is your home printer calibrated so that you are able to see the cover and 4-color as it will be printed? Do you know what options to request? Maria will share 21 tips that will help you navigate through the manufacturing of your book.

The Top 20 Ways to Sell Books in Large, Non-Returnable Quantities

You can increase your sales and profits by selling books in places other than bookstores. Corporations, associations, schools, the military, government agencies and buyers in many other organizations can purchase books in large, non-returnable quantities.

Everything You Ever Wanted to Know about Writing Your Life Story

Why should I write my life story? Where do I start? How do I finish? What should I leave in, take out? What if I can’t spell? Should I write about the painful times? All these questions and more areanswered in this fun, hands-on workshop designed to take the worry out of writing your life story.

Editing in the Electronic Age

You wrote a great story; now let’s perfect it. In this workshop, discover a variety of free or inexpensive electronic tools and other procedures and processes to root out typos, overused words and phrases, redundant sentence structures and a variety of other oversights that dull the shine of your fabulous stories.

How to Find More Success Blogging

Blogging can help writers increase their chances of success if they do it right. Successful bloggers use the right tools, but they also use the right strategies. This session covers both strategy and tools to help folks who are completely new to blogging as well as those whove been blogging without the results theyd like.

How to Find Publishing Opportunities

Writers have so many opportunities to get published, but the problem is finding the right opportunities for them. This session shares how writers can find those publishing opportunities and find more success securing work—whether trying to place fiction, nonfiction, or poetry. All writers welcome and encouraged to attend.

Transforming Writers Block

What to do when you sit at the keyboard and stare at a blank sheet of paper. An open discussion explaining some of the reasons writers block occurs. Suggestions and keys to alleviating writers block. You can’t stop writer’s block, but it doesn’t have to rule your life.

How to Successfully Sell More Fiction Books

Selling fiction is not difficult if you know how and where to sell it. Discover proven and new ways to sell historical fiction, science fiction, adventure, romance, fantasy, mysteries – and more. You will learn how to find outlets where fiction outsells nonfiction by 10 to 1. Find out tips for getting more reviews and awards, creative ways to sell through book clubs, catalogs, libraries and associations, and selling your fiction profitably and in large quantities.

Paths to Publication

You’ve written that article, short story, poem, essay or play and the last thing you
want to do is stow it in a drawer. We’ll talk about finding the courage to
send your work out, targeting potential markets, writing effective query
letters, keeping track of submissions, and marketing your success when your work is in
print.

The Plan that Launched a Thousand Books

Most self-published authors sell fewer than 150 copies of their books.Dont let your book become a statistic!Marketing your book doesnt have to be difficult. You just need a plan. Explore a variety of marketing strategies that you can implement yourself no matter the size of your marketing budget. This talk is loosely based on Tara’s book of the same name, and will outline ideas and considerations for developing your own book marketingplan, based on proven, real-world techniques.

LinkedIn for Authors

Every professional should be using LinkedIn, and that goes for writers too. LinkedIn is the online equivalent of real-world networking. As such, it can be used in much the same way. However, LinkedIn goes beyond just meeting new people, and participating in “getting to know you” conversations and generating leads. Learn how to create a profile that gets results, while using LinkedIn to conduct research, grow your network, find reviewers, interviewers and guest opportunities, and increase book sales.

Email Marketing for Success: Newsletters & Announcements

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:

  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful
  • Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Making Social Media Work for You

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Session information is subject to change without notice.

No video or audio recording of sessions is allowed!

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